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Digital Marketing! is it really Marketing?

Hello, my dear marketers,

Do you know many people who are handling digital components in business are not marketers? This is a bit awkward to see only one thing is considered when selecting an employee to handle your digital components. 

If you are selecting a digital marketer without a sound knowledge of marketing, he/she will be just a digital technician and not a digital marketer. What we need to understand is that a digital is a plat form where we do many things that we do in conventional marketing framework, with many value additions to the business. The digital technician will have sound knowledge in managing tools and technology in the digital platforms, however, if he/she is to become a digital marketer, the knowledge of marketing and customer understanding is vitally important. Understanding consumer behavioral science is one of the major actors in the data-driven digital world. 

As such, the selection of a digital marketer must be based on how knowledgeable in the concept of marketing as well as how skilled in handling digital technology to gain a marketing advantage. 

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Noel Noel Test
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