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Are you a sales personality in the strategic layer?

Sales Management is considered one of the strategy development business units in the organization. However, many sales personalities do not have a clear idea of this context and limit their job to the final selling aspect of the business.

Sales management is one of the most excellent sources of information for business and marketing decisions since the team involved in sales management is directly connected with the target market and the audience making purchasing and consumption decisions.

Also, during the channel management operation, the sales team connected with intermediaries such as distributors, and retailers who can provide market insights to change the direction of the business or taking critical strategic decisions of the business.

As such, you being a professional sales personality in the business is having much more responsibilities and understanding of business direction and goals while managing the final customer market to comply with the business growth expectations.


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Mahesh Weeratunge
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