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Sustainable Journey.

Discover Japan with Genta Ishihara.

Sustainability has become one of the major topics in global marketing and business in the modern era covering environmental sustainability, economic sustainability, and social sustainability for the continuous journey of business.    

Environment sustainability is significant for the continuity of every living being on the planet with all the balance perspectives for the future.

Global brands are focusing the environmental sustainability adding value to the planet and improving the lifestyles of all the living beings on the earth

This story is about BMW as one of the global brands that bring real values to environmental sustainability.