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The AMA is the leading professional association for marketers in the United States, with over 30,000 members from diverse backgrounds and industries.
Founded in 1930, the CMA is the leading voice for marketing in Canada, representing over 8,000 members from a diverse range of industries and professions.
Established in 1973, MIS is the leading organization for marketing and sales professionals in Singapore.
Hello Marketers, Do you know that the role of the Chief Marketing Officer (CMO) has evolved significantly in recent years? Once solely focused on marketing strategy development, brand messaging, and advertising, CMOs today are expected to be data-driven strategists, customer…
Hello Marketers, I feel this is a bit of a different point you might not think of. Legalizing the Marketing Audit and Financial Audit. Let’s look into this carefully The difference in legal status between financial audits and marketing audits comes…
Hello Marketers, This is another one-minute reading to boost your thinking in business and marketing. The relationship between marketing and business is truly symbiotic. They are essentially two sides of the same coin, where marketing fuels business growth, and business…
Do you know the real person behind the digital screen? So, can you believe the feedback comes through digital platforms? Remember, technologies are there to filter fake. Move on with your digital feedback and make decisions based on the facts…
Hello Marketers, Imagine navigating a bustling marketplace blindfolded. Every interaction becomes a gamble, every offer a shot in the dark. This is the world without understanding customer context. In today’s hyper-competitive realm, thriving markets recognize the crucial need to see…
Do you know how important the critical assessments of the external marketing environment are for an organizational sector? If you are planning to become a strategic-level thinker in marketing, this article will provide you with the significant knowledge you must gain…
Do you believe stakeholder engagement for success in digital marketing efforts??? Enhancing stakeholder engagement in digital marketing is crucial for fostering meaningful relationships, amplifying brand loyalty, and ultimately, driving success. Here are some key approaches to consider: Understanding the behavioral…
Hello Digital Marketers, Do you know that you must integrate your digital marketing with your offline marketing for better results? Integrating digital and offline marketing is essential for creating a cohesive brand experience and reaching a wider audience. Here are some…
Hello Digital Marketers, Do you know that digital marketing offers a diverse toolbox, and each application presents distinct advantages and challenges? You must have an idea about these applications and how they influence the marketing function of the business. Let’s…
This 1-minute reading will help marketing students especially those who are following digital marketing qualification or any related digital marketing study to get an understanding of digital marketing tools and techniques. I’d be happy to help you understand the vast…
