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Tools in Marketing to Fix the Game

Marketing must be managed as you are managing a recipe for making a cake. No ingredients can give priority and increase the weightage. All the ingredients must have their own role in the given capacity to get a better taste of the game.

What is the taste you expect in business?


The marketer needs to identify the ingredients of the business to experience a better taste. If not, the taste will be bitter. So all these ingredients are discussed under the term Marketing Mix which is one of the significant strategic development areas in the marketing silo of the business.

Marketing Mix consists of 07 Major Strategic Tools

  • Product
  • Price
  • Place
  • Promotion
  • People
  • Process
  • Physical Evidence

A marketer must focus on all these elements with the proper combination to meet the purpose of one another.