“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos

In most scenarios, it can be seen the fear of competition and losing the opportunities of differentiating the business by forgetting the customer. As long as we focus on our competition our reaction will be more strong than our proactive approach.

The only way to be creative and unique in the business is to be proactively in focusing on the target audience of your product.

Being Proactive and Being Innovative

Being proactive does not mean you always being innovative. As an example, using technology differently to match the need of your target audience can be seen as being proactive.

Always go behind the customers’ expectations and match them differently to win the heart and minds of the audience.